Our Staff Leadership



Susan Berman

Chief Executive Officer
Fresh Start Women's Foundation


Barbara Ralston Susan Berman is the new President and Chief Operating Officer of Fresh Start Women’s Foundation and began her new duties on September 12, 2011. Susan graduated from ASU with a Bachelors degree in Psychology and graduated from the University of Phoenix with a Masters degree in Counseling. Susan pursued her college education while raising her three children as a single parent. She has over 20 years experience in social services programs, management, and program design and development. Susan is a member of the American Counseling Association (ACA) and the National Career Counseling association (NECA) and is a Nationally Certified Counselor (NCC) through the American Counseling Association.

Up until her joining the Fresh Start family, Susan was the Director of Programs at Childhelp, a National non-profit that is into its 53rd year of operation. Her role was to make significant contributions to six varied and multi-faceted programs and create and implement significant staff development by increasing quality, effectiveness, and program outcomes across the board. One major program Susan had oversight and direct operational duties were the Childhelp National Child Abuse Hotline. 

Prior to 2007, Susan ran the Workforce Development Program throughout Maricopa County for 10+ years operating a staff of over 70 professionals and providing job readiness, career development, and job placement services to citizens of the entire County. Susan wrote and published case management and case note curriculum that was adopted by Rutgers’s University, John J Heldrich Center on Workforce Development. 

Previously, Susan operated a private counseling practice that focused primarily on women and familial issues. Susan’s focus is to assist individuals to learn to have a positive and nurturing relationship with self in order to affect parenting and other significant relationships. Her goal is to help her clients identify ways to cope and grow, and to find empowerment and confidence. She believes that we all have the right to become the very best we can – and that we often need a helping hand to get there.

Fresh Start Staff

Joyce Abbott
Library Coordinator

Emily Andrews
Events Manager

Liz Avila
Empowerment Specialist

Diana Camacho
East Valley Manager

Claudia Canterbury
Fresh Start Treasures Manager

Martina Carrizosa
Child Watch Assistant

Linda Celaya
Volunteer Services

Gail DeSpain
Assistant to Library Coordinator

Erica Garcia
Front Desk Coordinator

Edna Gomez-Green
Family Law Services Manager

Erina Meneses

Board Liaison/Executive Assistant

Phyllis Hatfield
IT & Facilities

Mollie Kidari

Child Watch Manager

Christina Laucks
Mentor Program Coordinator

Kerry McKinney
Empowerment Specialist

Suzie Martin
Empowerment Specialist

Amy Michalenko
National Strategy Officer - WeHelpWomen.com

Bertha Ocegueda
Family Law SS Assistant

Merle Salus-Herbig
Empowerment Specialist

Brandy Shade
Self Esteem Manager
Jamie Starner
Career and Program Services Manager
Katie Stringham
Marketing & PR

Margie Talley

Grants Writer

Fresh Start Foundation

Our Founders ­ Pat Petznick and Beverly Stewart

Even as young teens, Pat and Beverly wanted to help women, who like their grandmother, suddenly became the sole support of their families. Over the years, the Arizona natives became ardent community activists on behalf of women. In 1992, Pat Petznick and Beverly Stewart were in a position to personally and professionally reach out to women in need. The initial offering was a day of pampering at Rolf’s Salon, then co-owned by Pat, Beverly and Rolf Lohse. The women theorized that a new hair style and personalized make-up were immediate ways to boost one’s confidence and increase self-esteem. Each month 20 women from shelters and social service agencies were invited to “A Fresh Start Day of Beauty at Rolf’s.” This core Fresh Start service remains in place today through Rolf’s Salon as well as through the Self-Esteem Room at the Foundation’s Women’s Resource Center.

Board of Directors

1995 '96 Sandy Cowen
1997 '98, 1999 Barbara Ralston
2000 '01 Marlene Klotz Collins
2002 Michelle Kerrick
2003 '04 Barbara Hoffnagle
2005 '06 Mary P. Upchurch
2007 Becky Jackson
2008 '09 Kim McWaters
2010 Nancy Loftin                                                                                                                                                             

2011 Leah Hoffman Langerman